Cherubini Designs Blog

Is Design Getting Short Shift in Your Business? Okay, so take a guess: just how long do you reckon it takes the average person to form a first impression after landing on your webpage? A study by researchers at the Missouri University of Science and Technology in 2012 found that it takes all of two-tenths of a second to produce that impression. This makes your design ever so much more critical, as your visitors certainly have choices, and if they are not bowled over by your design elements, you can be sure they will seek more attractive pastures. This is also a big trust factor with your visitors: a poor design will often lead to the inescapable feeling that there might be other areas of your business that are equally as shoddy. What can you do to promote good design? The first place to start is with some thought. Discovering how...

Does marketing automation fit in your business? When marketing your small business online is truly looked at and laid bare, it’s hard to ignore the mountain of tasks that face you and your staff every single day. Feelings of being overwhelmed and the uncomfortable suspicion that you’re forgetting something will almost allways be present. We all face this. Online marketing is monstrously complicated beast, and to tame it you simply have to employ some forms of marketing automation to handle the amount of moving parts that marketing in multiple channels requires. Not doing so is practically choosing not to compete. Let’s examine some ways we can apply marketing automation. Cool tools for marketing automation While there are a slew of tools available, from complete solutions that cover your small business from A to Z (fairly expensive) we’re going to focus here on some you can piecemeal together that can help in...

Website Management – Spring Cleaning for Your Business Website Just like your home, your small business website also requires a yearly spring-cleaning. It’s easy to let things slide, and the consequence of that would be a steady decline in traffic, reputation and ultimately sales. This is a relatively insidious way to lose traction with your site, as you don’t necessarily see it happening. But it’s very real, and can have very real results. So in the spirit of prevention, listed below are 5 ways for you to make a positive change in how your sites appear, operate and prosper. How quick do your pages load? – You have under 10 seconds to load your page or the majority of people will exit and head somewhere else. Some reasons for slow loading pages are too many images, pages built mostly with Flash, and errors in your site code. This really is something...

Is it time for your business to go green? Earth day is upon us again, and it’s an excellent time to look at how Green Marketing can be a practical way to capture the fancy of environmentally conscious consumers. This is not just a smart way to conserve our precious natural resources, but it has developed into a hot political and social topic in our communities. The obvious reason to embrace Green marketing would be to manage our available resources with an eye toward good stewardship. Nonetheless, you would be smart to keep your business’s public image in mind simultaneously, for the image it projects is often a deciding factor for many people these days. Many will opt for an eco-friendly choice over another company that doesn’t practice Green marketing on principle alone. How to attract and appeal to socially conscious consumers Don’t be shy about promoting that your company is...

The E-newsletter Is the Rodney Dangerfield of Internet Marketing Many businesses are under the impression that the e-newsletter is a tool from earlier times, when we were all connected with dial-up Internet via AOL and “surfed” the internet like a herd of turtles with Netscape. Though the e-newsletter has been around a long time, it is still a useful tool that you would do well to employ. This is perhaps more true today than in the past. Anytime you can communicate more efficiently and connect with your customers in a purposeful fashion is good. An e-newsletter is a very good method to use, build authority and ultimately drive sales. The Direct Marketing Association informs us that every $1 spent on email marketing creates $40 in revenue. Aweber reveals that 77% of small business owners report increased revenue by using email.Not your grandmother’s e-newsletters anymore!You might have opted in for an e-newsletter...